Privacy Policy

Information We Collect

We collect and process personal information when you engage with our styling services, enquire about availability, subscribe to updates, or interact with us in person. The data we may request includes:

• Identity details such as full name, preferred pronouns, and style preferences.
• Contact information including telephone number, email address, and correspondence history.
• Service-specific notes such as sizing, preferred retailers, event timelines, and budget ranges.
• Technical data captured through our website, including IP address, browser type, and interaction patterns gathered via analytics tools.

How and Why We Use Your Data

We process personal data to provide bespoke shopping experiences and to maintain a professional relationship with you. Specifically, we use your information to:

• Respond to enquiries, schedule consultations, and deliver the services you request.
• Provide tailored recommendations, curated product edits, and post-appointment follow-ups.
• Send service updates, event invitations, and marketing messages when you have opted in.
• Improve our website, optimise client journeys, and maintain accurate administrative records.

Our processing is carried out under legitimate interest or with your explicit consent, depending on the activity.

Legal Grounds for Processing

We rely on several lawful bases to handle personal data:

• Performance of a contract when we deliver personal styling services or prepare proposals.
• Legitimate interests to personalise our offering, maintain business records, and protect our services against misuse.
• Consent for optional communications such as newsletters or promotional emails. You can withdraw your consent at any time.
• Legal obligations when we are required to retain data for tax, accounting, or regulatory reasons.

Sharing Your Information

We do not sell or rent your personal data. We share information only with trusted organisations that help us deliver our services, such as:

• Technology partners providing secure hosting, email delivery, appointment scheduling, or analytics services.
• Retailers and tailoring specialists involved in fulfilling product selections you approve.
• Professional advisers (legal, accounting, insurance) where disclosure is necessary for compliance or risk management.

Every third party we work with is bound by confidentiality obligations and data protection safeguards. We disclose information to law enforcement or regulators only when legally required.

International Transfers

Our core operations are based in the United Kingdom. If a service provider is located outside the UK or European Economic Area, we ensure that appropriate transfer safeguards are in place, such as adequacy decisions or standard contractual clauses. Details are available on request.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this notice. Typical retention periods are:

• Service records and consultation notes: up to six years after the end of our engagement.
• Marketing preferences: until you opt out or withdraw consent.
• Transactional information: up to seven years to meet tax and accounting requirements.

When data is no longer needed, it is securely deleted or anonymised.

Security Measures

We implement administrative, technical, and physical safeguards to protect your data against loss, misuse, and unauthorised access. Measures include restricted staff access, secure devices, encryption of cloud storage, and continuous review of data-handling practices.

Your Rights

You have the right to access, correct, erase, or restrict the processing of your data, and to request data portability where applicable. You may also object to processing carried out under legitimate interests. To exercise any of these rights, contact us at info@swyxphronkhap.world.

If you are unhappy with how we handle your data, you can lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.

Marketing Communications

We will only send newsletters or promotional updates when you have opted in or when you are an existing client and the communication relates to similar services. Every message includes an unsubscribe link, and you can withdraw consent by following that link or by contacting us directly. Opting out of marketing does not affect service-related notifications.

Profiling & Automated Decisions

We do not rely on automated decision-making that produces legal or similarly significant effects. Styling recommendations are curated by experienced consultants who combine your preferences with industry knowledge. Analytics may involve aggregated profiling to understand trends, but these insights are not used to make automated decisions about individual clients.

Children’s Privacy

Our services are designed for adults. We do not intentionally collect personal information from individuals under 16 years of age. If you believe a minor has provided us with personal data, please notify us so we can delete the information promptly.

Contacting Us

Questions about this policy can be sent to info@swyxphronkhap.world or by post to Swyxphronkhap, 12 Highfield Road, Birmingham B15 3TR, United Kingdom. We respond to privacy enquiries within 30 days.

Policy Updates

This Privacy Policy was last updated in November 2025. We may revise it to reflect service developments or legal changes. The most current version is always available on this page, and we encourage you to review it periodically.